Created for the launch of NOM*d's Jeepers Creepers collection at iD Fashion Week, this project transformed the traditional runway into an immersive, walk-through environment. Three sculptural structures were distributed throughout an industrial warehouse, connected by a circuit for models to navigate. Layers of gauze and haze created volumetric projection surfaces, allowing imagery to appear as floating holographic forms visible from multiple perspectives. Rather than remaining seated, audiences were invited to move freely through the space, experiencing the work as an installation. Motifs from the collection's seasonal prints were projected, distorted, and reinterpreted within the holograms, extending the visual language of the garments into the surrounding environment.

Video by Phoebe Mackenzie